Reflection And Resolve As Tourism Looks To The Future
Madrid, Spain, 20 July 2020 - Across Europe, the responsible restart of tourism is now underway. But even as growing numbers of tourists cross borders and businesses open up again, this is no time for complacency.
Just as we stressed at the beginning of this crisis: words of support are not enough for tourism to recover. Concrete actions are needed.
For UNWTO, this means supporting Member States and the wider tourism sector as it adapts and transitions towards a more resilient and sustainable future.
The visit of a UNWTO delegation to the Canary Islands allowed us to do just this.
Through inviting members of the media, private sector leaders and political leaders to join us for this official visit, UNWTO was able to show that tourism’s return can be managed safely and responsibly. It is possible to prioritise health while at the same time safeguarding jobs and promoting economic recovery!
At the same time, the innovation running through our sector means that the restart of tourism can help get the global community back on track as we work together to fulfil the 2030 Agenda for Sustainable Development.
The UNWTO Sustainable Development Goals Startup Competition, which was launched this week, will identify new ideas with the power and potential to reimagine tourism and enhance the sector’s positive impact on people and planet. I urge all entrepreneurs and innovators to step up and take part. Only through embracing the new can we emerge from this crisis stronger, more resilient and better prepared for the challenges that lie ahead, including addressing inequality and climate action.
The World Tourism Organization (UNWTO), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 159 countries, 6 territories, 2 permanent observers and over 500 Affiliate Members.