Mizani Launched In Ghana
Mizani, a professional authority for textured hair worldwide, has officially been launched in Ghana to provide consumers and stylists with superior and innovative salon services.
This is also to offer product solutions to transition looks with confidence while maintaining hair and scalp health.
The launch ceremony which was held on Monday at the Tea Room, Icon House, Stanbic Height in Accra attracted a number of players in the beauty industry.
Prior to the launch, Mizani has been in Ghana for approximately two years through a network of professional salons. During this time, the brand created a quality label for a community of salons called 'Salon Experts', which are high standard guarantee salons by Mizani thanks to high-level professional trainings. There are currently 30 'Salon Experts' in Accra and their ambition is to go up to 50 salons by 2018.
In addition to the 'Salon Experts', Mizani has also trained hundreds of salon professionals across the country in product knowledge, trends and techniques to help further elevate the profession.
At the beginning of the year, Mizani launched a real breakthrough technology in the hair industry called Bond pHorce. This technology allows African women to realise their biggest hair dream – having long, healthy and shiny hair thanks to hair pH management.
Mizani is, indeed, a unique brand. With over 25 years of research throughout the United States and sub-Saharan Africa, the brand has gained a unique understanding of textured hair creating the ideal 'environment' for multiple hair transitions throughout the year without compromise.
Mizani products are formulated with a precise balance of protein and moisture to meet the needs of all types of textured hair.