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Toyota Ghana Cuts Prices

Daily Guide
4 September 2009 | Business & Finance
Eric Darko
Eric Darko

Toyota Ghana Limited has launched a special promotion to reward its customers by giving them fantastic discount offers for vehicles that they purchase.

From September 1, 2009 till the end of October, any customer who visits the showrooms of the Automobile Company at any of its branch in Accra, Kumasi, Tarkwa and Tema could buy vehicles including Hilux, Fortuner, Hiace and Coaster at unbelievably cut rate prices.

, Deputy-General Manager of Operations, Toyota Ghana, at a press briefing in Accra yesterday said: “The promotion, which is valid for one unit per customer, is to ensure that all loyal and potential customers get the opportunity to buy their own Toyota vehicle.”

Mr. Darko said the promotion was in appreciation of customers' continuous support in making the company the number one in the Ghanaian Automobile Industry.

Toyota Ghana holds 25 percent of the market share out of about 22 other Auto Distributors in the country; thus, for every four new cars you find on the roads, one should expect to see at least one being  Toyota.

“This is so because we offer customers the best car life experience.  We sell well known high quality products, take good care of our customers, particularly after every purchase that they make and above all support a lot of social activities in the area of health, education and road safety,” he added.

Toyota Ghana made a remarkable leap to the third position at this year's Ghana Club 100 Awards ranking from its previous sixth position.

In recognition of its improved, excellent and strategic marketing principles, Toyota Ghana has also been confirmed as a member of the Chartered Institute of Marketing (CIMG) Hall of Fame; Motor Firm Category (2008).

By Felix Dela Klutse

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