THE GHANA Football Association (GFA) yesterday signed a media rights contract with Optimum Media Prime (OMP), an independent marketing, public relations and communications company, to the tune of $390,000 in connection with six Black Stars qualifying matches.
The signing ceremony, held at the GFA secretariat, was attended by some dignitaries including Kwesi Nyantakyi, President of the GFA; Randy Abbey, a member of the GFA Executive Committee; Alhaji Fadi Fatal, Chief Executive Officer of OMP; and the Managing Director of OMP, Ken Ashigbey.
Speaking to journalists after the ceremony, Ashigbey said his outfit took into consideration the six Black Stars qualifying matches because OMP has a strong belief that the team will qualify beyond the first round in 2008, to the second round next year, and ultimately for FIFA World Cup, South Africa 2010.
Alhaji Fadi signed his part of the media rights contract for the OMP while GFA President Kwesi Nyantakyi initialed for the Ghana Football Association (GFA).
By the contract, OMP has the exclusive media rights for television broadcast on free-to-air and pay-TV platforms, on all the home games of the Black Stars World Cup 2010 qualifying matches in round one in 2008 and round two in 2009.
Mr. Ashigbey, who made the presentation of an advanced payment of GH¢97,500 three clear months before the first Black Stars match against Libya on May 30, 2008 at the Baba Yara Stadium in Kumasi, disclosed that OMP has over the past two years successfully syndicated media rights for the Germany 2006 World Cup, the just-ended Ghana 2008, and conceptualized original sports shows like the MTN Sports Academy and Men Only Boxing League.
He said their passion in Ghana sports has boosted investment drive in the industry, such as the telecast of the Onetouch Premier League, acquisition of soccer clubs Zaytuna United and Kade Hotspurs F/C, “whilst on the flip side, we signed on World Boxing Champion Joseph Agbeko, and Sports Academy winner Gideon Baah for career and star management”.
The GFA President, who congratulated OMP, said by the deal every Ghanaian will have the opportunity to watch the World Cup qualifying matches, “and according to the Confederation of African Football (CAF) every FA could commercialize their matches.
“We have no doubt that OMP will live up to expectation.”
By Pierre Toto