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15.05.2012 Business & Finance

GCB Embarks On Transformation Drive

By Zainabu Issah - Daily Graphic
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Ghana Commercial Bank (GCB) will continue with its transformation programme to help reposition itself as one of the leading banks in Africa, the Managing Director, Mr Simon Dornoo, has said.

The transformation programme, which began in 2010, is a major change programme which involves the review of the bank’s governance structures, processes, systems and infrastructure, with the view to provide the best products and services to its customers and other stakeholders.

Key initiatives in the transformation programme include alternate service points, automated teller machines (ATMs) and SMS banking, Internet banking, 24 hour personal loans, governance issues and branch upgrade and rebranding.

Speaking with the media in Accra, Mr Dornoo said alternate service points would cover the provision of more ATMs, enhancing the Internet banking service at both corporate and individual levels, the introduction of international debit cards and the automation of personal loan process.

“Given the enhancement in ATM services and the alternate sources of service, we will have less people in the banking halls and attend to loan requests which have peaked because of its automated process,” he explained.

Additionally, the bank would increase its ATM acrosss the country to 223 by June this year to enhance delivery in its systems and service to its clients.

The SMS banking would also allow customer to receive alerts on their phones as soon as transactions hit their account, saying “these are aimed at making banking easier for customers” adding that by the end of February, about 133,011 customers had signed on to the SMS banking service.

Mr Dornoo said the Internet banking would ensure the convenience of checking balances, transfers of funds across accounts, facilitating salary payments and accounts monitoring.

He said the introduction of the 24 hour personal loan had enabled the bank to satisfy its customers tremendously and promptly in loan facilitation, saying “ In fact, a salaried worker can obtain a loan from GCB within 24 hours. The actual application process takes less than 15 minutes and the funds are made available in the customer’s account within 24 hours”.

He disclosed that the bank would be refurbishing 25 more branches this year, whilst considering the rebranding of the bank and the launch of Point of Sale network to complement existing channels.

“We will have Visa cards accepted on GCB ATMs to be followed by issuing of Visa debit cards. This will add to improving our customer service and put the bank firmly ahead of competition in terms of the variety of electronic products and services in the market,” he explained.

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