1. Memorable (The food has a simple and memorable brand name, that even toddlers and foreigners can pronounce with easy. NB: Make your Brand name memorable, ie FUFU.
2. Commitment - one needs to be committed and have the patience to go through all the processes of preparing the meal. No shortcuts! When people try to use any shortcut means to prepare it, it loses its value (fufu flour is an insult to Fufu and is not approved by the Fufu Lovers Association ). NB: Be committed to building a lasting brand, ie Fufu
3. Comradeship (it brings people together). Anywhere there is good Fufu, people gather. In 1927, Israel and Palestine are believed to have signed a one month peace pact after both leaders enjoyed a bowl of fufu together. NB. A good brand attracts
This morning Fufu has been approved by the FDA.
#BKC
#fufu
#Rebrand18 #BrandingBeyondVisuals #OCT20
Ghanaians deserve better than what Akufo-Addo’s ‘yenkendi’ and cronyistic gov’t ...
2024 election: Bawumia is the man of the moment with his campaign style – Koku A...
Election 2024: Choose to transfer power to us peacefully in your own interest — ...
What's the point in passing RTI law if you can't adhere to it? — MFWA quizzes Ak...
US Millennium Compact: It's disheartening for Ghana to lose $190 million power d...
My next administration will conduct a thorough investigation of PDS scandal — Ma...
Extend deadline for limited voter registration in various university campuses — ...
May 10: Glovo closes Ghana operations, ceases services by 10pm
60% of SHSs taken off double track system – Dr Yaw Osei Adutwum
Voter registration: We hope to hit over one million registered voters in Volta -...
