Atinka Meets Royal TV In Amsterdam Rai IBC 2017

The 2017 International Broadcasting Conference which was trending from Amsterdam with innovations in the world of Broadcasting, saw the representatives of Atinka TV in Accra and Royal Television in Kumasi participating and interacting.

Starting from the 14^th to 18^th of September (Conference) and from 15th to 19th of September (Exhibition) the 2017 International Broadcasting Conference in Amsterdam Rai Holland, rightfully displayed arguably what it promised to deliver, as far as the world and its future of broadcasting is entailed.

Be it radio, television, satellite, terrestrial, online or even the Cloud, the management and organizers of IBC made sure the conference and its exhibition lived up to the expectations of some journalists, broadcasters, visitors and broadcasting equipment manufacturers.

This year's I.B.C had several media and media related companies from across the globe displaying either their latest platforms or their new found medium of broadcasting to the world.

So seeing Ghanaian media houses like Royal Television and Atinka TV sending their representatives to the 2017 International Broadcasting Conference could mean the future of both television stations could possessively be enriched in the right directions.

Comparing the previous years, this year's exhibition seemed to focus its attention mainly on the internet as the source of media's future.

Having moderated the 'O.T.T ' (Over The Top) panel at this year's International Broadcasting Conference, in his explanation as to what the future of media would be, Mr Colin Dixon author at Nscreen-Media said: “ The future of media is clearly Online and I think on the surface it does not look like much has changed between this year and last year.

“But one of the biggest changes is that, I think traditional television broadcasters have accepted now that not only must they be online but they have to take online seriously.

“ They are now seeing their audiences decline and those audience are going online, so if they are there not there with a serious offering, then they are missing out on those eyeballs and as you know, eyeballs are everything in television.”

Talking about the change in broadcasting trends he said : “ I think broadly speaking, there is a more broad trend online where I will not only restrict it to television and radio either.

“There are massive declines in used rental DVDS and purchased DVDS and what we are actually seeing is a very interesting trend where people are exchanging the rentals and purchases of physical discs for online rentals and purchases.

“The audience are taking that money to buy access to big libraries provided by companies like Amazon and Netflix. So it is not like we are doing the same things online as we were in the old world, not at all.

According to Colin Dixon the audience are rather setting the pace and dictating the direction of their news consumption saying: “We are actually changing our behaviour and now we are looking at these big libraries and binge watching and that has started to fill up the time that we used to spend with these old media, and it is a fascinating trend” he concluded.