11.05.2005 General News

Tour guides must satisfy tourists - Jake

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Accra May 11, GNA - Mr Jake Obetsebi-Lamptey, Minister of Tourism and Modernization of the Capital City, on Wednesday urged tour guides to ensure that tourists derived maximum satisfaction from their visits to the country by handling them with professional touch of efficiency. He described tour guiding as the most important tourism job and said tourists needed satisfaction and a tour guide determined how enjoyable a tourist site was.

Mr Obetsebi-Lamptey was speaking at a training programme organized by the Ministry with support from the Egyptian Government for tour guides.

He said tour guiding was a profession, however, less than 15 per cent of those employed in the hospitality industry have no professional training, hence his sector's decision to train those already on the job. The three weeks training programme would take participants through topics including "tour guiding principles, marketing strategies and the importance of tour guiding".

Mr Obetsebi-Lamptey said: "Tour guiding is not a small have to get the stories behind the stories and be committed to knowing more.

"Tour guide training in Morocco takes eight years, Egypt has a full degree programme in tour guiding," he said, and urged the participants to take advantage of the training programme and learn more. He commended the Egyptian Government for the support.

Mr Samir Abou Deif, an Expert in International Tourism from Egypt, told the participants that a tour guide must know his people and his community well as they linked tourists to their community.

"A tour guide is not the one who talks about the site, he is the link between the tourist and his community," he said.

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