Takoradi, Nov. 7, GNA - Madam Sophia Horner-Sam, Deputy Western Regional Minister said on Friday that many economic ventures undertaken by most women usually fail because of poor services to their customers and the general public.
"Most of them become proud, rude and unethical in their daily operations" she said.
Madam Horna-Sam, therefore, advised women to eschew these traits and change for the better in order to win more clients.
She said this at the 10th graduation ceremony of the Western regional branch of the Ghana Hairdressers and Beauticians Association (GHABA) at Takoradi. It had the theme: "The ideal woman and her beauty". The Deputy Minister advised the graduates to develop good manners, to enhance the image of their profession, adding that such negative habits retard progress of women.
She said the beauty of women must reflect in their dressing, language and mannerisms adding, "the way we receive visitors, talk to people and handle our businesses, speaks a lot about our character and us".
Madam Horner-Sam charged members of GHABA to be polite and exhibit a high sense of maturity and tackle every activity professionally. "We need to strive for excellence, adopt modern techniques and work hard, to enable us command the needed respect from the society," the deputy Minister added.
Madam Horner-Sam urged them to use the right type of creams and materials. "Since your work borders on the life of people, it is unethical to use harmful or inferior creams and materials," she said. Mrs Elisabeth Bossman, Western Regional President of GHABA said the association would soon stop admitting illiterate apprentices. She said so far, the regional branch had trained 1,100 people and added that out of the 189 presented for the apprenticeship exams in August this year, 182 passed.
"Our profession has been dominated by illiterate apprentices, because many see it as a last hope for school drop-outs and illiterate girls who are above school going age", she said. She said to eliminate illiterate apprentices from the association, the national headquarters, had started literacy classes for illiterates within the association.
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