My award gave Sarkodie international exposure, so it's not fake — Dr. UN

Self-styled international award organizer, Dr. Kwame Fordjour, known otherwise as Dr. UN, has, for the umpteenth time talked about the impact of his award scheme on the brands in Ghana.

Speaking specifically about the Ghanaian rapper, Michael Owusu Addo, better known as Sarkodie, Dr UN asserted that his award gave him (Sarkodie) a lot of international following.

In an interview with AJ Pounds on Accra-based Onua FM, he explained that the fact that the United Nations issued a disclaimer against him means many heard about his awards and probably Sarkodie’s brand all around the globe.

“Earlier, Sark was only known to the Ghanaians community abroad. For example, initially, when he travels to New York, he was known by just the Ghanaian community there. When my award made it into international headlines, for example, BBC and CNN, that was the deal breaker for him,” he explained

He believes that after making international headlines with the alleged UN/Kofi Annan-sponsored awards, Sarkodie should have capitalised on it and built his brand more.

“You know, the UN issued a disclaimer via international media saying Dr Kwame Fordjour doesn’t have any affiliation with them. It elevated you. So, if you want to brand yourself, you start from there.

“Every award scheme is limited to the local community, but my initiative was way bigger. Now people in high positions, like pastors and high commissioners, know Sarkodie,” he argued.

He stressed, “so Sarkodie shouldn’t have listened to the masses. Now the world knows Sarkodie, so my award isn’t fake.”