ABL's 'Club Gold' wins international award

Mr. Greg Metcalf, MD Accra Brewery Limited symbolically presents a bottle of the award-winning beer to Ransford Tetteh GJA President when the brewery recently handed over assorted products in support of the Annual GJA Awards

Juries of the International Taste and Quality Institute (ITQI) have bestowed the prestigious two-star Superior Taste Award on Accra Brewery's youngest lager beer – the Club Gold Export Lager.

The International Taste and Quality Institute is the world's leading independent Chef-and Sommelier based organization, and is dedicated to testing and promoting superior tasting food and drinks from around the world.

The Superior Taste Award is a unique, internationally acknowledged credential, based on the blind judgment of Chefs and Sommeliers, certified as authorities and opinion leaders in taste and several hundreds of brands - food and drinks belonging to small and large companies from more than 80 countries across the world to participate in the ITQTI Awards each year.

Judges and Juries of ITQI are selected from 12 of Europe's most prestigious Culinary and Sommeliers Associations like the Maîtres Cuisiniers of France and Belgium, the Academy of Culinary Arts, Hellenic Chefs' Association, the  Académie Culinaire of France, Verband der Köche Deutschlands, Jeunes Restaurateurs d' Europe,  the Federación de Asociaciones de Cocineros of Spain, Federerazione dei Cuochi Italiana, Portuguese Chefs Association, Ã…rets Kock of Sweden, Euro-Toques and the Association de la Sommellerie Internationale (ASI).

After going through ITQI's rigorous judging processes, Ghana's Club Gold lager beer was adjudged by the international panel of juries as having scored points between 80% and 90%, driving the beer straight into the 'Remarkable Product' category which attracts the institute's prestigious two-star decoration.

Greg Metcalf, the brewery's Managing Director, described his company's premium brand as a home grown premium lager that meets international standards of quality and taste.  'We are proud to say that this brand champions true craftsmanship in beer', he said.

Mr. Wulff-Caesar, who is now due to take up a new post as the Category Expansion Manager at SABMiller's Africa Office in Johannesburg, stressed that the development of Club Gold has been through intensive market study and an in-depth understanding of the brand's target consumer.