Over 12,000 Customers To Grab Exciting Prizes…pladis Celebrates McVitie’s Digestive 125th Anniversary Campaign With National Consumer Promotion

Accra, Ghana, 21st November, 2017— pladis, the globalbiscuit, chocolate and confectionery company, which owns the iconic brands, Godiva, McVitie’sand Ulker, has launched a national consumer promotion in Ghanato celebrate the 125th year anniversary of itsmuch-loved McVitie’s Digestive biscuits which are enjoyed all over the world.

pladis recently announced the consumer promotion at a media launch event held in Accra, Ghana. The McVitie’s Digestive 125th Anniversary promotion which commenced on 20^th November 2017 will run forsix weeks until 31^st December 2017. At the end of the promotionalperiod, a total of three consumers will be selected to win cash prizes – one person will win the grand prize of GH¢10,000, another person will win GH¢ 5,000, and the other will also win GH¢ 2,000. In addition, tens of thousands of consumers will win airtime of various denominations –GH¢ 1, GH¢ 2, and GH¢ 5.

Commenting on the launch of the campaign to celebrate this key milestone, Mr. Ali Jaber, Managing Director, Sub Saharan Africa said: “From the momentMcVitie’s entered Ghana in 1980, almost 40years ago, the McVitie’s range of biscuits and the original McVitie’s Digestive in particular,has enjoyed a lot of love and support from Ghanaian consumers. We therefore decided to celebrateour significant 125^thyear anniversary milestone by running a promotion to reward our consumers who have made McVitie’s Digestiveand the McVitie’s brandagreat success story in the region.”

To participate in the 125^th anniversary promotion and stand a chance to win the exciting cash and airtime prizes, consumers need to:

• Buy the McVitie’s Digestive125^th Anniversary special promotional 40g pack
• Look for the white label pasted on any of the special promotional packs
• Scratch the foil on the white label to reveal the unique promotion code
• Text the code on the white label to the SMS short code 1393 to enter the draws for a chance to win any of the promo prizes

Explaining the selection process, Mrs. Toyin Nnodi, Marketing Director, pladis West Africasaid: “To ensure the McVitie’s Digestive 125^th anniversary promotionis transparent and fair, every mobile number that enters into the promotion will have an equal chance of winning any of the airtime or cash prizes at any time throughout the duration of the promo, irrespective of whenthe numberis entered into the promo.”

Commenting specifically on the promotion, Mr. Ali Jaber further noted that,“the McVitie’s Digestive 125^th Anniversary Promotion is the first ever from the McVitie’s brand. This campaign is driven by pladis’s commitment to promise happiness to the world with every bite through our range of high quality and delicious tasting biscuit and confectionery products.”

InNovember 2017, the company launched two (2)new products – McVitie’s Digestive Choc Chip and McVitie’s Hobnobs Choc Chip (the original Digestive and Hobnobs biscuits with chocolate chips embedded in the biscuits) intothe Ghanaian market, expanding its portfolio of delicious tasting McVitie’s biscuits, currently being produced in Nigeria.

Products produced by pladis, including the original McVitie’s Digestive, reach approximately 4 billion people worldwide.

About pladis:
pladis is a global biscuit and confectionery company with operations in 130 countries across Europe, the Middle East, Africa, Asia and the Americas. With annual revenues of £2.2 billion, pladis has 34 factories in 13 countries and employs 26,000. The company, owned by Yildiz Holding, the largest food company in CEEMEA, was established in 2016 when United Biscuits, Ulker, Godiva Chocolatier and DeMet’s Candy Company united as one global business. The company combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker brands.

With a commitment to “promise happiness to the world with every bite”, pladis delights consumers with products in sweet and savoury biscuits, wafer, cake, chocolate, gum and candy categories.