Citi Business Festival launch underway

The launch of the second edition of the 'Citi Business Festival‘, powered by Citi FM, has commenced at the La Palm Royal Beach Hotel in Accra.

The programme has  brought together stakeholders in Ghana’s business environment to interact and deliberate on issues that affect business owners in the country.

This year's edition, which has many innovative progammes will also present a series of outdoor and on-air business-education programmes , as well as create opportunities for Ghana's business players, to interact with each other, through networking sessions.

As part of this year's festival, stakeholders will be engaged in different levels of business discussions aimed at equipping young entrepreneurs on how to overcome modern business challenges.

This year’s innovative programmes  include the Management Boot Camp, Sales Revolution, Exceed, and the Innovation Summit.

The Innovation Summit, which will be under the theme 'The Future of Ghana Businesses', will focus on the kind of business environment that Ghana will have in the next two decades.

This is expected to deliberate on how business leaders need to evolve and adapt to survive in the business world.

By this, 'The Future of Ghana Businesses', will create a platform to elicit the views of Ghana's most innovative business leaders, on the kind of business environment they hope to see in the country.

Another important addition to this year's festival is a specially designed programme known as 'Footprint', which is aimed at  addressing  pertinent issues faced by the youth in their quest to excel in the business world.

This is a platform that is intended to engage the tertiary student community, as they prepare for the corporate world.

To provide adequate assistance to the youth, selected industry chiefs will be part of a team that will provide industry insights for the students, in an interactive fashion.

It will equip students with in-depth knowledge about the current trends and dynamics in the various sectors of the economy.

Some of the nation's finest international business brains and consultants; such as Mawuli Ocloo, an experienced Sales & Marketing Executive, a business turn-around specialist Caleb Ayiku, Michael Porter, an international management development trainer and many others will share their experiences at the programme.

These individuals have positively impacted young people through their successful business models.

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By: Lawrence Segbefia /citibusinessnews.com/Ghana
Photos by: Godwin A. Allotey