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30.03.2011 General News

Servista Gets Sole Right To Import Imperial Sausage

By Charles Benoni Okine - Daily Graphic
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Servista, a wholly-owned Ghanaian company at the Harbour City of Tema in Ghana, has been granted the exclusive right to import the famous Imperial Sausage from America for the whole of Africa.

With this, the company which owns one of the biggest coldstores in the country, will supply the sausage to 53 African countries.

The Managing Director of Servista, Mrs Ivy Manly-Spain, announced this at the official inauguration of the company’s 5,000-ton capacity coldstore and ultra-modern office complex at the harbour city of Tema.

This comes as a major feat for the company as it is bound to enhance its profile and the popularity of the country which is seeking to be the business centre on the continent.

Servista started some eight years ago as a small cold store dealing in frozen foods but has, with a little more capital injection, consistency and prudent managerial skills, fast grown to become one of the major coldstores in the sub-region.

“It is our aim to expand more and be bigger than what we are now so we can employ more people”, Mrs Manly-Spain said.

Servista directly employs about 150 people with varied skills, 500 indirectly of which 700 families also depend on to make a living.

Employment Miniser, Mr Enoch Teye Mensah, who performed the inuaguration commended the management of Servista for the achievement.

He said the government remained committed to supporting companies such as Servista to grow since their growth would lead to the creation of more jobs for the people and more taxes for the state.

Mr Mensah called for a deliberate and a concerted effort on the part of public service holders, irrespective of government in power, to lend support to local entrepreneurs who have invested huge sums of money to set up legitimate businesses in the country. GB

Such initiatives such as Servista has been a major job creating avenue for many people in the country, he said.

The Minister who was speaking on the theme; “Growing Indegenous Enterprises for Ghana’s Industrilisation in the 21st Century” said the government through a number of funds had made it possible for business start-ups to access funds at affordable rates and expressed the hope that the banks would emulate such examples by granting credit to new businesses.

There is in place the Venture Capital Fund and the Export Development and Investment Fund (EDIF), to help small to medium scale companies become financially sustainable to embark on expansion.

The set up of these funds have become necesary because of the virtual unwillingness of the banks to lend to small to medium scale companies in the country.

“What the banks must know is that, if they support small businesses to grow, they will in turn do bigger businesses with them to also expand and increase their profit margins”, Mr Mensah said.

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