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26.03.2009 Press Release

ZAIN AFRICA CHALLENGE HITS THE NATIONAL TELEVISION SCREENS

By Antoinette Atuah

Sunday, 29 March 2009 – The Zain Africa Challenge, an inter-university battle between thirty two universities in Africa, hits TV screens across Ghana this Sunday. Ghanaians can now look forward to a new era of 'edutainment' every Sunday and Wednesday at 8.30pm on GTV. The battle of wits among Africa's best university students will run for thirty one episodes and is set to keep viewers glued to their seats and raise the competitive spirit of the nation. The competition is set to hit the height of 'edutainment' as contestants go through heartbreaking knockout rounds with fast paced question and answer sessions.

The Ghanaian team, represented by sixteen students from the University of Cape Coast, Kwame Nkrumah University of Science and Technology (KNUST), University of Development Studies and Valley View University, will pit their wits with seven other universities from Kenya, Tanzania, Nigeria, Sierra Leone, Zambia, Malawi and Uganda

KNUST takes part in the first game against Jomo Kenyatta University from Kenya and representatives from Zain Ghana will be on the KNUST campus to organise special screenings of the show; and to demonstrate their support for the KNUST team.

Philip Sowah, Country Manager Zain Ghana said, 'I am proud that the Zain Africa Challenge gives us an opportunity to showcase our best students to the rest of Africa. We have a history of academic excellence so I know the team will do well. More importantly, the Zain Africa Challenge has given the students the opportunity to travel, network and create lifelong bonds with their African counterparts.'

Viewers can participate in the excitement through the Zain Game, a contest open to viewers on the Zain network giving them the chance to win airtime and 3G phones to use on Zain's exclusive 3.5G network, the fastest in West Africa. There will be other ways of participating in the competition to win exclusive prizes.

Education is a major CSR objective for Zain and with the investment of over $1 million in grants, cash and educational materials it is Zain's largest commitment to education.

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