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10.05.2008 Travel & Tourism

Labadi Beach Hotel Takes Local Tourism To Another Level

By Times Reporter - newtimesonline.com

The Labadi Beach Hotel is set to take Ghana’s local tourism industry to another level with the introduction of new packages to satisfy the public.

To this end, the hotel has opened up its restaurants and outer facilities to non-residential guests who would like to break away from the monotony of life by offering their friends and families a treat outside the home.

Andrew Asare-Boafo, Sales Manager of Labadi Beach Hotel, in an interview said, 'Gone were the days when having a treat at hotels is regarded as a preserve of residential guests of hotels. We are bringing a new dimension to the hospitality industry which seeks to offer residential and non- residential guests to feel and bite the delicacies of Labadi Beach Hotel.'

'We offer a wide range of dishes which the customer can choose from. Food is now personalised here that the individual guest feels as though the food was made just for him,' he said.

When asked whether the hotel is benefiting from the experience of the Legacy Hotels and Resorts International, a South African hospitality company which took over its management in July last year, Mr. Asare-Boafo said, the coming on board of the Legacy Hotels has brought a lot of changes in the management of the Labadi Beach Hotel.

'The Legacy Group has brought to bear its immense experience acquired from years of managing Africa’s unique four and five star hotels across the continent and applying their skills in the industry in day to day administration of the hotel,' he said.

He was of the view that for the country’s tourism sector to grow and generate the targeted revenue from the sector, there was the need for a local component to ensure that the equation is balanced.

The Sales Manager admitted that the tourism sector is the fastest growing sectors in all developed and some developing countries, adding that Ghana cannot be left out in this direction.

'In Ghana, tourism is the third largest foreign exchange earner but unfortunately domestic tourism has been at its lowest, and that is why Labadi Beach Hotel is taking the initiative to boost domestic tourism,' he said.

He said apart from the introduction of new products into the industry, the management of the hotel has embarked on massive infrastructural development projects to enable it to provide efficient and effective services to its customers.

John Opoku, a non- residential customer, who came to the hotel with his family for breakfast when asked about his impression about the new facility being offered by the hotel said 'this is a step in the right direction, because it affords my family the opportunity to have breakfast at a different environment'.

He said 'this is a common practice in most European countries and having such an opportunity in Ghana to have breakfast, lunch or supper outside ones dinning room is commendable'.

Vivian Antwi, a customer, was of the view that the move is an indication that the country’s tourism sector is recording significant improvement.

'This is a clear manifestation of how Ghana’s tourism industry is growing. Innovation is very important if businesses are to succeed,' she said.

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