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Feb 21, 2018 | Social Media Trends

Access Bank Ghana Ranks as 2017 Most Influential Bank on Social Media

Access Bank Ghana Ranks as 2017 Most Influential Bank on Social Media

Access Bank Ghana, has retained their prominent frontrunner position to emerge as the Most Influential Bank on Social Media for the 3rd consecutive time in the Ghana Social Media Rankings spearheaded by Avance Media, CliQAfrica, Eazzy Social and Dream Ambassadors Foundation GH.

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Records from the report indicates the Access Bank Ghana gained over 200000 new followers and maintained a high level of engagement across their Social Media accounts in 2017 to maintain their position.

Following keenly is debutant, Beige Bank whose accounts are mainly reserved for banking purposes and maintains the highest number of following by a bank across Social Media in Ghana.

Another prominent bank which rose through the ranks is GCB Bank because its merger with ex UT & Capital Bank accounts therefore recording the highest number of new followers totaling 448,747 in 2017.

Other new entrants in the annual rankings include: GHL Bank Ghana, GT Bank Ghana, Barclays Bank Ghana and Omni Bank Ghana.

Full report on the 2017 Ghana Social Media Rankings is available on www.smrankings.org

Below are the 2017 Top 10 Most Influential Banks on Social Media:

  1. Access Bank Ghana
  2. Beige Bank Ghana
  3. GCB Bank Ghana
  4. Fidelity Bank Ghana
  5. UMB Bank Ghana
  6. GHL Bank Ghana
  7. Stanbic Bank Ghana
  8. GT Bank Ghana
  9. Barclays Bank Ghana
  10. Omni Bank Ghana

Other banks which have the potential of being listed in subsequent rankings include: uniBank Ghana, Agricultural Development Bank, First Atlantic Bank Ghana and Standard Chartered Bank Ghana.

The ranking which is based on the GSMR Score was analysed from their Social Media followings, Growth Difference, Engagements, Post Reaches and Mentions.

The 2017 Ghana Social Media Rankings was conducted by Avance Media, CliQAfrica, Eazzy Social and Dream Ambassadors Foundation GH in partnership Pearl Richards Foundation.

Akpah Prince
Akpah Prince

The author has authored 112 publications on Modern Ghana.
Author's column: AkpahPrince

Disclaimer: "The views/contents expressed in this article are the sole responsibility of Akpah Prince and do not neccessarily reflect those of Modern Ghana. Modern Ghana will not be responsible or liable for any inaccurate or incorrect statements contained in this article."

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