Engen Ghana Limited has launched an online tool that makes real-time recommendations on the best possible lubricating oil for a customer's make and model of vehicle.
The Product Strategist for Petronas Lubricants Africa, Mr Jason Heath, said the tool provided marketing and strategic support for Engen Lubricants and was a system that also enabled customers to search through an international database of automotive manufacturers.
The tool uses drop-down menus and the following search parameters: Sector (commercial, retail, agricultural or off-highway); Category (in the event of retail being chosen, the choices would be cars, motorcycles or vans); Make; Model.
Once the selection is made, a detailed recommendation is returned, covering the vehicle's engine, transmission, differential and other key applications.
"It removes the uncertainty of finding the correct oil," Mr Heath said and add that "Customers can be sure they are using the correct lubricants to match their vehicle or equipment make and model, ensuring maximum performance."
In addition, Mr Heath said the tool further offered convenience adding: "Instead of searching exhaustively in different manufacturers' literature, customers can find it in one convenient location."
He said the new functionality was launched in March 2013, in association with Oats, a UK-based leader in product recommendation software.
"It is multi-purpose. Our sales force taps into it to prepare professional customer proposals and our customer service centre is now freed up to help customers with larger and more detailed vehicle and equipment recommendations', he said.
Besides individual vehicle owners, Mr Heath said agriculture cooperatives, Engen distributors, farmers, trucking companies and off-highway equipment users all had had excellent use for the tool.
He gave an assurance that Engen would continuously update the system to ensure that the online programme had the latest vehicle and equipment makes and models and remained a relevant and vital tool for Engen's customers and internal stakeholders.
Speaking to journalists and other industry stakeholders, including customers, Mr Henry Akwaboah (Managing Direct of Engen Ghana Limited) said customers with access to Internet could now sit in the comfort of their offices and homes and choose the most appropriate lubricants for a wide variety of vehicles, equipment and machinery.
He stated that there would be a wide range of lubricants and specialties on the market to cover road construction, mining, farming, road transport and marine use, among others.