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16.01.2009 Business & Finance

MTN Introduces New Code

By Daily Guide
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Brett Goschen MTN, THE leading telecommunications service provider, has added a new network code- 054- to its existing code- 024.

The new network code, allocated by industry regulator National Communications Authority, took effect from January 15, 2008.

Launching the new network code, George Andah, Chief Marketing Officer of MTN, said the allocation of the new network code was to enable the service provider respond to the continued interest of its customers in its products and services after all 024 numbers allocated have fully been exhausted.

“The ever-increasing support from customers keen to benefit from MTN's superior value proposition has occasioned MTN's application for a new network code.

“While MTN remains grateful for the continued support from Ghanaians, it is also important to plan in advance and make room for even more customers to enjoy the superior experience MTN is committed to providing for its customers”.

Mr Andah emphasized that the additional network code will not replace the existing 024 but rather complement it. Customers on both network codes will continue to benefit from MTN's superior value proposition including segmented value-added packages, great discounts and widest network coverage, he further explained.

He reassured customers that the addition of the new network code will not affect service quality, as it will continue to invest significantly towards Network Optimization and Expansion from partnerships to be built with relevant stakeholders to deliver a superior network experience.

From February, he said, customers would also be able to choose uniquely personalized and special MTN Golden numbers to be issued on first-come-first-served basis.

He therefore reminded customers to always add the relevant prefix when making a call or sending an SMS.

In an address, Brett Goschen, Chief Executive Officer of MTN said the company continues to be the leading telecommunications operator in Africa and the Middle-East with a current subscriber base of over 80 million in 21 countries.

MTN further plans to improve its services with the launch of numerous innovative and exiting products and services. Some of these are the 3.5G broadband expected to offer very high data speed and internet access; mobile money service to enable customers use their phone to access their bank account.

There would also be a significant expansion of countries participating in MTN's seamless roaming value proposition.

MTN additionally is increasing investments in capital expenditure including building a country-wide fibre network to improve the overall network quality.

On Corporate Social Responsibility, he noted that MTN will continue to invest in health and education.

He also expressed the company's gratitude to the over 6 million MTN subscribers in Ghana for their continued loyalty.

By Esther Awuah

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