Mzbel‘s 2-month-old daughter inks ambassadorial deal with cosmetic brand

The two-month-old daughter of Ghanaian singer Mzbel has been signed as a brand ambassador for Pinamang Cosmetics.

On Sunday, August 13, Mzbel announced the news on social media that her baby girl, Nana Hemaa Sikapa, will be representing Queen Kadi Baby products by Pinamang Cosmetics.

The celebrity mother expressed delight at the opportunity for her newborn.

"I'm excited to announce to u that my girl Baby Nana Hemaa Sikapa is the new brand ambassador for Queen Kadi Baby products by Pinamang Cosmetics," the ‘16 years’ hitmaker wrote.

At just eight weeks old, little Nana Hemaa is likely one of the youngest brand ambassadors.

The deal reflects Mzbel's prominence in Ghana, as well as the growing influencer marketing trend of using celebrity children to promote products.

Brands target kids of famous parents to capitalize on their social media exposure.