The next Ghana Football Association administration is being set up to succeed with communications after the association’s Normalisation Committee Spokesperson Dan Kwaku Yeboah presented a communications policy document to define and direct communications of the association.
The document which spells out communications goals as well as targets, orientation and media tools touches on key areas of communications which will properly streamline the process of information flow, define strategies and propounds means to the ends of communications.
Yeboah, a multiple award-winning sports broadcaster in Ghana, was appointed to the role of communications at the Ghana Football Association during the Normalisation Committee era.
The Despite Group Head of Sports identified the policy lacuna at the association and spent time to identify key communications challenges and proposed solutions in the document he presented to the association on Wednesday.
“During my spell as Spokesperson from the period of the Liaison Team to the NC at the GFA, I found out that nothing like that existed hence the need to create the document,” he told Ghanasportsonline.com.
“The document address key challenges with communications I identified. It defines the process of information, highlight key media interaction objectives as well as media tools,” he added.
World’s football governing body FIFA instituted the Normalisation Committee to introduce reforms into the Ghana FA.