ROCHESTER HILLS, Mich., USA (February 9, 2009). Bridging cultures is very advantageous throughout all market sectors in global commerce. On the west coast of Africa the small nation of Ivory Coast needs to purchase surveillance boats for their Navy. However they are unable to purchase what they need within their borders.
In order to improve his international business skills, Agoh Agodan took advantage of a trip by Joseph P. Cool, MBC Global's General Advisory Consul, to Ghana in February, 2008. Meeting in Tema, Cool was able to show Agodan new ways to bridge the cultures of nations in order to do international business through discussions and demonstrations of Cool's business model he calls the Business/Marketing Trident. This model provides a methodology to identify synergies between Government, Business and Education throughout the global marketplace.
An internationally recognized expert in commercial and military Telecommunication Systems Design, Cool has learned from and experienced through in-country residence many of the world's cultures while working in Europe, the Middle-East, Far East, Africa, and North and South America.
Late in January, 2009 Agodan's plan was in full force as he returned to Ghana to discuss the boats with Mr. W. Nyasembi of the Ghana Navy. He will also be meeting with officials in Togo, Benin, Guinea, Liberia, Senegal, and Cameroon using the strategy he learned from Cool. MBC Global also helped Agodan to make successful contacts in the United States and South Africa based on MBC Global's international contacts developed through its weekly Tapestry newsletter.
Once the boats are purchased by the Ivory Coast Navy, plans are to have Cool, a military and commercial telecommunications expert, assist in designing and deploying a telecommunication plan including ship-to-ship, ship-to-shore and Command Center applications for the Ivory Coast Navy.
About Cool & Associates
Cool & Associates, Inc., founded in September, 2003 is a Waterford Township-based consulting company that specializes in assisting individuals and small to medium size companies in their introduction/expansion into the global marketplace using synergistic market analysis. Having successfully worked in 55 countries throughout the world, C&A brings a unique view of the many varied cultures that all organizations must adapt to in an effort to enter, maintain and expand in the global marketplace. Through exposure to virtually every culture in the world, C&A conducts educational programs, speaking engagements and business planning functions. Cool is also a VIP member of two International Registries of Executives and Professionals permitting business networking opportunities in many areas of the global marketplace. For more information about Cool & Associates, Inc. please visit www.cool-associates.com.
About MBC Global
MBC Global is an international organization based near Detroit, Michigan, dedicated solely to increasing cultural knowledge and awareness. MBC Global, a division of Max Impact Corporation, offers training programs, employee assessments, project management, and business development emphasizing the many cultures flavoring the world. For more information about MBC Global, send an email to [email protected] or visit www.mbcglobal.org.