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13.03.2009 Business & Finance

Afrijet launches west coast operations

By Daily Guide

THE CHIEF Executive Officer of Afrijet Airlines Company Limited, Benjamin Asare-Buotu has cited poor management and lack of funds as the reason local airlines cannot compete and sustain their operations in the aviation industry.

These developments, according to Mr. Asare-Buotu, have contributed to the failure of local airlines to sustain their businesses on the African continent, particularly those along the West African coast, as they most often disappoint their customers.

He therefore suggested to management of such businesses to put in place proactive measures including sourcing funds from the banks to keep their operations up-to-date.

Mr. Asare-Buotu made the observation at the launch of Afrijet's maiden operations at the Kotoka International Airport (KIA) in Accra.

Afrijet Airlines, the latest local airline, would operate direct flights six times a week between Lagos and Accra and then after a year it would extend its operations to Monrovia, Dakar, Banjul and other areas in West Africa.

Mr. Asare-Buotu indicated that having satisfied the demands of the West Coast, the company would beef up its fleet and then expand to Europe, the Americas and other parts of the world.

On safety and aviation standards, the CEO assured the public that the aircraft would operate according to Ghana Civil Aviation Authority (GCAA) and international aviation standards.

Mr. Asare-Buotu said the company has well trained and experienced Ghanaian and Nigerian pilots who know the West African and other terrains very well to handle the aircraft.

He assured the public that punctuality, regular and reliability are its hallmarks and through hard work, it hoped to create a niche for itself and its areas of operations.

Mr. Asare-Buotu as well assured the public of its friendly and smart staff and crew, who would make a stay on board the aircraft a comfortable one with the African touch.

In the interim, he said, the airline would work in partnership with other big airlines in the aviation industry to offer the best of service to their customers along the West Coast and elsewhere.

On ticketing and fair, the CEO mentioned that its fares would be competitive and attractive, stressing that overbooking and other negative tendencies would not be associated with the airline.

Mr. Asare-Buotu later conducted members of the press inside the aircraft.

By Wisdom Peter Awuku