Every business owner starts his or her business with the dream of making it successful and getting their product or service used by as many consumers as possible. To grow any business, marketing and creating brand awareness are very important. If people don’t even know your brand or business then how are they going to buy your products or use your services? Creating brand awareness is very important for the growth of your business so that more people are familiar with your brand and they will be more likely to use your products or services.
Business owners living in African countries like Ghana have difficulty spreading the word around about their business because of fewer means to spread the word around and promote their brand in Africa. But worry not, we have got you covered and will discuss with you a few ways by which you can promote your business in Ghana:
Ensure Your Product/Service Is Of The Highest Quality
Before you actually begin spreading the word about your company and promoting your business, you need to make sure that the products that you are manufacturing or the services that you are providing are of the highest quality. A high-quality product like Words With Friends is able to advertise itself. Having a high-quality product is very important if you want to promote your business.
Although it is challenging to attract consumers to be your customers and try out your product, what’s even more challenging is making them stay loyal to your company and spread the word about it.
A satisfied customer is a marketing and promotion tool in itself and if you are producing high-quality products or offering high-quality services, the customers would start to recommend your products or services to others without you having to do anything. An example of this is the Scrabble Word Finder, which is a product designed to help Scrabble players with creating good word combinations. As it is a quality product, every user that uses it recommends it to others.
Whereas, if a customer is dissatisfied with your product or service the very first time, it is unlikely that he will recommend it to anyone else. Therefore, make sure that whatever product you are manufacturing, or service you are offering, is of high quality.
Harness The Power Of Social Media
Among the many benefits of social media, one of the benefits is that it can bridge the gap between a producer and consumers. As a business owner living in Ghana, you should take full advantage of this platform and use it to promote your business. There are different social media platforms such as Facebook, Instagram, Snapchat, and Twitter that are used for hunting new prospective customers and creating brand awareness.
Make sure that you are active on social media and post regular updates of your products and/or services, interact with your followers, and also ask for feedback from your customers.
Social media is also used for marketing purposes now and you can use it to promote your brand by running paid advertising campaigns. Social media marketing is highly cost-effective and gives a very high ROI (Return On Investment), making it better than other channels of marketing. You can also use social media marketing to generate more leads and show ads to the target audience.
Offer Incentives On Products And Services
The people in Ghana love nothing more than discounts and promotions. One of the most effective ways to attract a Ghanaian consumer to become your customer is by offering some kind of incentive, which can be either a discount or running a promotion on your products and services. Just by offering some kind of incentive on your products or services, you can attract a lot of consumers to become your customers and if your products are of good quality then there is a great chance that they will more likely buy from you again.
You must have heard the saying, “I’ll Make You an Offer You Can’t Refuse”. Just apply this saying in business and offer such a good deal or discount that consumers cannot stop themselves from buying your products or services. Although you may incur some losses, in the long run, it will have a major impact on the popularity of your brand.
Talk To People In Your Network
In Ghana, where channels other than social media marketing are highly expensive and ineffective for marketing, you can try spreading the word around by building a network. Having a huge network of professionals is always good because you can talk to them about various things, including promoting your brand, asking them to try out your product/service, or advice on how to promote your brand in front of more people.
Talking to people is very useful, especially if you want to promote your business and it is even better if you have a network of professionals, belonging to different fields. Just make sure that whenever you get the opportunity, you always advertise and promote your brand, be it in front of family members, friends, or even acquaintances.