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19.11.2008 Business & Finance

Ecobank Launches Junior Saver Account

> Ecobank Launches Junior Saver Account

ECOBANK Ghana Limited has introduced the Junior Saver Account, ushering in a new concept of banking for children and teenagers.

The product, a lifestyle and educative savings account specifically designed to provide various levels of interaction between the Junior Saver and the bank, makes the child part of the banking process.

At the launch of the product in Accra, the Managing Director of the bank, Mr Samuel Ashitey Adjei, said the new product was not comparable to any other product on the market and was designed specifically to satisfy the younger generation.

“The Ecobank Junior Saver Account, a value added lifestyle and educative saving product for children and teens, had been developed to provide not only a banking account for children, but also an avenue for educating and exposing them to the concept of fund management” he said.

He said the product made savings an enjoyable activity for children, inculcated and encouraged a savings culture in the Ghanaian economy.

The new product offered the account holder benefits and privileges from the product partners such Junior Graphic, Vanguard Assurance, EEP Books, Techy Kids, I Net Technology, Nestle, Frankies, A&C Playground, Cocoa Processing Company, Fan Milk, Malta Guinness Quench and the Artbureau.

Mr Adjei said the bank's strategic goal of becoming the best retail bank in the country was on course and that the bank's strategic goal was “premised on a passion to offer the customer real value, convenience, reliability and accessibility”.

He said the bank's network had increased from 21 at the beginning of the year to 26, while its Auto Teller Machines (ATMs) stood at 49 currently, making it the bank with the highest number in Ghana.

Ecobank until 2005 was a corporate banking institution. Following the passage of the Banking Act 2004, which allows all banks to undertake the universal banking concept, the bank has positioned itself to play an active role in the retail business.


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