Ghanaian record producer and Lynx Entertainment CEO, Richie Mensah, has dismissed claims of a so-called “Lynx curse,” which suggests that artists who leave the label struggle to stay relevant.
Over the years, several artists who were once signed to Lynx Entertainment but later exited have found it difficult to maintain the same level of prominence they had under the label.
However, Richie Mensah insists that this is not due to any curse but rather the natural challenges that come with leaving an established setup that provides strong industry support.
Speaking in an interview on Accra-based Hitz FM, he explained that Lynx Entertainment has a well-structured team handling various aspects of an artist’s career, and losing such support makes it harder for artists to sustain their success.
“Let me explain this so you understand—the music business is hard. Lynx, like I just mentioned, has over 60 employees, and even for us, it’s tough. People see the results and think it’s easy, but no—it takes a lot of brainstorming, hard work, and significant investment to keep us where we are.
“When an artist leaves that setup and has to go solo, it becomes difficult. They are not cursed—it’s just tough. And as you’ve seen, some artists have left Lynx and done well. But maintaining that level is challenging because, unlike before when you had 60 people working on your project, now you may not have a dedicated team promoting your music on the streets,” he said.
He further explained, “We have a team working on creatives, a team handling PR, and another managing visuals. When you leave and don’t have the resources to employ as many people, the amount of work going into your career drops significantly. Naturally, the output also declines.”
The discussion about a “Lynx curse” was reignited following a social media exchange between former label mates DopeNation and Kuami Eugene, after the latter’s recent departure from the label.