MEDIA ALERT - African Continent As An Investment Destination / Online Press Conference with Michael Lalor, Head of Ernst & Young's Africa Business Center™ on Thursday, 3 May 2012 at 10:30GMT

CAPE-TOWN, South-Africa, May 1, 2012/African Press Organization (APO)/ -- Ernst & Young's inaugural Africa Attractiveness survey (2011) provided evidence of the growing interest in the African continent as an investment destination.

Michael Lalor, Head of Ernst & Young's Africa Business Center™ (http://www.ey.com/ZA) will hold an online press conference on Thursday, 3 May 2012 at 10:30GMT.

As many African countries are continuing to enjoy strong economic growth, Michael Lalor invites you to join him for the launch of Building bridges, Ernst & Young's 2012 Africa Attractiveness survey where he will address:

• The continued attractiveness of Africa as an investment destination based on FDI data

• The perception of and outlook for Africa based on the results of a perception survey of business leaders.

WHO: Michael Lalor, Head of the Africa Business Center, Ernst & Young

WHEN: Thursday, 3 May 2012 at 10:30GMT (Time Converter: http://bit.ly/IjxYa4)

Languages: English

How it works: This service is FREE and only requires a computer connected to the internet.

HOW TO JOIN: Simply click on this link to register: http://www.apo-opa.org/en/application?vc=EY

Note on the study:

The premise of this study is to explore the changing landscape of FDI flowing into Africa, to analyse associated trends and implications and to make recommendations to support business leaders in their investment decisions. The report also provides recommendations on how Africa governments can facilitate growth.

Technical Contact: +41 22 534 96 97 – Email: [email protected]

Media contacts:

Fathima Naidoo, Media Relations

+27 11 772-3151 – Email: [email protected]

About Ernst & Young

Ernst & Young (http://www.ey.com/za) is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 152,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

Ernst & Young refers to the global organisation of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. This news release has been issued by EYGM Limited, a member of the global Ernst & Young organisation that also does not provide any services to clients.

Following on from Ernst & Young's successful integration in 2008 of 87 countries into one area from across Europe, Middle East, India and Africa (EMEIA), the firm has launched its Africa Business Center™ (ABC), which aims to enhance the effective and efficient links between its geographic reach and areas of expertise. The firm enjoys representation in 32 countries across Africa.

Web: http://www.ey.com/za