“Brown is not Ghanaian colour” — Alagumgube criticises Black Stars' World Cup arrival outfit

The Alagumgube development advocacy group has expressed disappointment over the choice of colours used in the Black Stars’ latest apparel, arguing that the design fails to reflect Ghana’s national identity and heritage.

Speaking on behalf of the group, Dr. Francis Maltiby said the introduction of brown into the team’s outfit does not align with Ghana’s official national colours and risks diluting the unique identity associated with the Black Stars.

“Brown is never part of our Ghanaian colours. You can hardly differentiate the team from some other African national teams because many countries use similar colour combinations. Ghana’s colours are red, gold and green with the Black Star, and that is what makes us distinct,” Dr. Maltiby stated.

According to Alagumgube, the use of brown and the arrangement of colours on the team’s apparel do not accurately represent the national flag. The group noted that Ghana’s colours are not “green, red and yellow” as portrayed on parts of the outfit, insisting that any of the official national colours could have been used instead.

The comments come at a time when the Black Stars continue preparations for the 2026 FIFA World Cup campaign, with government, corporate bodies, supporters and diaspora groups rallying behind the national team through fundraising and promotional activities. Ghana has launched a nationwide campaign aimed at mobilising support and resources for the Black Stars ahead of the tournament in the United States, Canada and Mexico.

Alagumgube, which recently joined other Ghanaians in supporting the Black Stars during activities linked to the team’s World Cup campaign in the United States, stressed that national symbols should be preserved and projected consistently on the international stage.

The group is therefore calling on decision-makers responsible for the team’s branding and appearance to reconsider the use of colours that, in its view, do not form part of Ghana’s national identity.

“We are asking our leaders not to dress in colours that do not belong to Ghana. Our national colours are well known and should remain central to the image of the Black Stars,” Dr. Maltiby added.