29.08.2006 Business & Finance

Game discount store opens in Accra

Game discount store opens in Accra
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Africa's largest discount retailer of household goods and general merchandise- Game Stores will open its Accra store in March next year. The Game store which will be in the Accra Mall located on the Spintex Road will give Ghanaian consumers an opportunity to experience the unique Game shopping experience for the first time.

The 4,800m2 mega store will have by far the biggest range of general merchandise ever offered under one roof in Ghana - thousands of line items ranging from major domestic appliances and high-tech sound and audio equipment to toys, linen, sporting goods, interior decor and outdoor products.

The retailer says it will invest an estimated US$87.8 million in the Ghana economy over the next ten years - in premises, establishment costs, import duties, VAT, corporate taxes and salaries.

Approximately 140 jobs - 60 permanent and 80 part-time positions are expected to be created with indirect employment created in the banking, auditing, transport, recruitment, security, cleaning, maintenance and import and customs clearing sectors.

'We also plan to stock locally manufactured products wherever possible,' said Fanus Nothnagel, Game managing director.

'Game's value-for-money concept of discount retailing - which has earned the group a loyal customer base across Africa - will dramatically expand the limited shopping options that have been available to Ghanaian consumers before now,' Nothnagel said.

He explained that the stores' single-minded commitment to customer wellbeing reflects in its slogan: 'Game - you always win.'

This is applied through a rock-solid trio of far-reaching guarantees on price, satisfaction and service.

'We view the opening of our Accra store as the start of what we hope will be a long and mutually rewarding partnership with the people of Ghana,' Nothnagel said.

Game, a member of the South African-based Massmart Holdings retail group, operates 71 stores in eight countries. It plans to open a new store in Blantyre, Malawi in September and one in Dar es Salaam, Tanzania in November this year.

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