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July 14, 2005 | General News

Peace FM’s Success Story

Peace FM

Osei Kwame's Peace FM, after its establishment, in 1999, has become the pace-setter in the highly-competitive radio industry. It has been empirically established by independent radio researchers that Peace FM is the most listened in radio station in the nation's capital.

The station has also, won several awards for distinction in radio, and it is fare ahead of other competitors in the industry, identified pioneers, as well as those identified as supplicated.

It is, therefore, not surprising that in its relatively short existence, the renowned Chartered Institute of Marketing, Ghana (CIMG) has showered on the station, three CIMG awards, which are the highest awards to be received by individuals, organizations and companies into businesses which help to market the nation, abroad.

The awards were given to the station for such an incredible innovation and human-centered business strategy which not only satisfies all sections of the society, but also helps to sell the country to investors and tourists. The station was adjudged "The Market-Oriented Company of The Year," by CIMG in 2000. The station also, won CIMG's "Radio Programme of The Year," in 2001. That programme was Maame Afia's "Wo Haw Ne Sen." And the most current award Peace FM has added to its national collection is another "Radio Programme Of The Year Award" on the platform of CIMG. The programme which won the award is no other than Kwame Sefa Kayi's Morning Show Programme, dubbed, "Kokrokoo."

If you care to know about the quality of the programme, then read what the Chartered Institute of Marketing, Ghana's (CIMG's) citation noted about the Kokrokoo programme. "A popular radio programme of exceptional appeal to both literate and illiterate listeners, within the relatively short period of its introduction, has attracted a wide listenership.

Focusing on issues of national interest, with excellent and balanced moderation, it provides an assembly of experts from diverse backgrounds to facilitate the programme on daily basis. This programme is enriched by interactive phone-in-segment, which keeps the programme alive, and imparts the necessary knowledge, regularly, to its large captive audience.

The CIMG, recognizing the impact of this programme on listeners, duly confers on Kokrokoo, a programme on Peace FM, "Radio Programme Of The Year 2004." The CIMG summed everything up succinctly, in its citation, to tell the world that Peace FM has quality programmes.

Located at Mile 7, Achimota, and with a staff strength of 60, Peace FM reaches millions of listeners, not only in the nation's capital, and Greater Accra, as a whole, but in Eastern, Central, Volta, Western, Ashanti and Brong Ahafo regions. Explaining the secrets behind the huge success, Peace FM, as a corporate body has chalked, Mr Kwasi Brenya, the station's General Manager, told Daily Guide that the secret of their success has been to always listen to their esteemed listeners.

We always listen to our listeners to give them what they want". "The secret of our success is, we give the people what they want," the GM explained, stressing that the three national awards, won over the past five years, compelled them to even work harder to always remain a major player in the increasingly-competitive radio industry.

Mr Brenya hinted the award was being dedicated to employees of the station, saying, "our employees have exhibited high sense of professionalism, and dedication and are recognized as a reason for our success. "I must congratulate my staff for working extremely hard to bring the station to this level, and as a management, we would also, ensure that they are always well-motivated to give of their best", he reiterated.

Mr Brenya stated that, as a corporate institution, the station also, has a social responsibility toward its listeners, particularly, and the society, as a whole. He mentioned that each year, a huge chunk of their profit is set aside to meet those social responsibilities, as making donations to distressed widows, barren women, orphanages, hospitals, and schools. He noted that, last year, for instance, the station decided to provide free transport to all the distant suburbs of Accra, during the Christmas festivities, to enable stranded commuters to move freely to the city centre, and any part of the city.

He explained that the management was touched by the acute transportation problems during the festivities, and the hell commuters would have gone through before going to the city centre to buy or sell. Mr Brenya also mentioned that early this year, the station was able to mobilize hundreds of enthusiastic members of the public to donate blood, freely, for the Blood Bank at Korle-Bu Teaching Hospital, adding that, as apart of its social responsibilities, the station has donated a brand-new saloon car to the Accra Psychiatric Hospital, to help ease the acute transportation problems, facing the hospital. "We are not going to rest on our oars, because Peace FM has become a household name for radio, because toddlers, illiterates, school children, market women, commercial drivers, university professors, even the President of the Republic of Ghana, and ministers, all listen to Peace FM, because of the 'Ghanaianess' of the station.

Speculations are rife that having successfully established a leading radio station in the country, Osei Kwame Despite wants to expand his tentacles further by establishing a TV station. A magnificent building being put up right at the Abeka Junction on the Achiomota Road is allegedly owned by Osei Kwame, and is nearing completion. It is this building which would, in the near future, become a TV broadcasting house. Readers can bet their last pesewa on the new TV station when it becomes operational, because the man behind it is a real business gem, who cold easily break grounds in the TV industry, and capture the market. Good Luck Peace FM.

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