Ghana launches December in GH 2026, targets economic gains for local businesses

Ghana has officially launched the 2026 edition of December in GH, with a renewed commitment to transform the country’s festive-season celebrations into sustainable economic opportunities for local businesses and workers in the tourism and creative industries.

The initiative was launched on October 20, 2026, under the theme “Ghana to the World”, which seeks to promote the country’s cultural heritage, music, fashion, cuisine, festivals and tourist attractions to local and international visitors.

Speaking at the launch, Tourism Minister Abla Dzifa Gomashie said the success of December in GH should be measured not only by the excitement generated by entertainment events or the number of visitors entering the country, but also by the economic benefits delivered to Ghanaians.

“The true value of December in Ghana must be measured not only by the excitement of the events or the number of visitors it attracts, but also by the sustainable economic opportunities it creates for Ghanaians,” she said.

Madam Gomashie stressed that the initiative must create jobs, strengthen local businesses and provide sustainable livelihoods for people working across the tourism and creative sectors.

She identified content creators, booking agents, hoteliers, tour operators, food vendors, fashion designers, artisans, filmmakers, musicians and young entrepreneurs as some of the key groups expected to benefit from the increased economic activity during the festive season.

The minister also called for visitor experiences that would enhance Ghana’s international reputation while creating opportunities that extend beyond the December festivities.

Under the “Ghana to the World” campaign, visitors are being encouraged to explore all 16 regions, enjoy Ghanaian cuisine, purchase locally made fashion and crafts, attend cultural festivals and engage with the country’s music and heritage.

The government hopes the initiative will strengthen Ghana’s position as a leading destination for tourism, entertainment and cultural experiences while ensuring that local communities benefit meaningfully from the seasonal influx of visitors.

The 2026 edition is expected to bring together entertainment, culture and business, with organisers seeking to ensure that the festive celebrations translate into lasting economic benefits for Ghanaians.