Making Highlife Song of the Year ultimate TGMA award will promote genre — Dada Hafco

Renowned Ghanaian highlife musician Dada Hafco has called for a shift in the ultimate category at the annual Telecel Ghana Music Awards (TGMA) to help promote the highlife genre.

Speaking in an interview on Accra-based Joy FM’s Showbiz A-Z, Dada Hafco proposed that the TGMAs designate the winner of the 'Highlife Song of the Year' category as the ultimate winner for the entire awards ceremony.

"I believe that the Telecel Ghana Music Awards (TGMA) platform is one that people will malign and say all sorts of stuff about but it is a place where facts are established," he said.

The artist argued that making the Highlife Song of the Year the ultimate winner will encourage more artists and producers to champion highlife music.

Dada Hafco believes this move by the TGMAs will help propel the highlife genre to greater heights by attracting more talents and investments into highlife music productions.

"If the TGMA comes to say this year the person who wins the ultimate is the one who wins the highlife song of the year, do you know how many people who would want to win the ultimate award? Do you know how many people who will start trumpeting the highlife agenda?" he posed.

The call comes at a time when many have advocated greater attention to local genres and sounds in order to cultivate a unique global appeal and ensure musical penetration.