Kasapreko New ‘Choco Malt’ Out Now

Kasapreko Company Limited has started the production of the new ‘Choco Malt’ today 21^st January, 2016 at its newly installed mega factory.

The ‘Choco Malt’ which is also called “HI5” is a new brand among many non-alcoholic drinks of Kasapreko ready to hit the market.

Mr. Richard Adjei, the Managing Director of Kasapreko Company Limited [KCL] released this first hand information to our reporter in an interview that was scheduled with him.

He indicated that the official launch of the newly produced “Choco Malt” drink will be held publicly by the end of January this year however, consumers shall have a fresh taste of the product which is yet to be introduced to the market very soon.

“Our Malt which is coming out is called ‘HI5’ Choco Malt. It is going to be the first Malt in Ghana that is liaised with chocolate,” he noted.

This means that they are basically adding chocolate content to the malt to have mixture of chocolate and Malt taste in the drink.

“So you are not just drinking normal malt but you are going to drink Malt with chocolate,” he indicated.

According to him, this is the first of its kind in the industry adding that, “no Malt has ever been introduced onto the market that is different from the other ones in terms of taste.”

Mr. Adjei hinted that there are also plans to add a ginger component to the non-alcoholic drinks hopefully by March, this year.

Energy Drink and Surprise Sobolo up next in February 2016

The Managing Director, Mr. Richard Adjei, who is also the son of the founder and owner of Kasapreko Company Limited told our reporter that the company has planned heavily to cease the market with its upcoming Energy Drink and Bissap, locally known as Sobolo by the end of February this year.

“We are also planning to come out with our energy drink hopefully by the end of February. We plan to come out with sobolo as well but our sobolo, there will be one that is the normal sobolo and there will be one that will be a surprise to the market [nobody has ever done that one before],” he hinted.

Record levels of Kasapreko soft drinks exceed expectations

Mr. Richard Adjei said, amazingly, the soft drinks have exceeded far beyond his expectation.

He said the company, on 22^nd December, 2015 started selling its non-alcoholic beverages [soft drinks] such as the Royal Cola, Royal Apple, Royal Orange and the Lemon Lime.

According to him, in January this year .i.e. a month after they launched their new bottling plant, the market demand became overwhelmed with high records of sales [figures put on ice].

“So we quickly had to airlift some of the ingredients we bought from Germany in order to meet the market demands,” he indicated.

Alomo Bitters and its medicinal properties
Quiet often, some few consumers of Alomo Bitters seems to have little or no idea about the medicinal properties that can be derived from the bitters.

Therefore, they only end up enjoying little without the full knowledge of the fact that the Alomo Bitters contains medicinal properties which has helped their system to fight against certain sicknesses.

Richard Adjei noted that the Alomo Bitters has a lot of medicinal properties which helps the human system to fight against certain sicknesses and diseases.

“We have anti-malaria, we have herbs that is be able to fight malaria and fever. We also have herbs that will give sick people appetite for food," he stated.

Mr. Adjei added that the Alomo Bitters contains herbs that cleanse the arteries and the ventricles of the heart to allow free circulation of blood.

He noted that men also enjoy the aphrodisiac property in the bitters. For instance, in Nigeria, a lot of people have testified the excitement they derived from drinking Alomo Bitters which boost their sexual potency.

According to him, some have attested to the fact that the constant intake of the Alomo Bitters cure and prevent piles and other diseases, while others said it is an anti-malaria substance for them ever since they started drinking the bitters.

The Managing Director said he wants consumers to be aware of the danger of other bitters on the market that are also claiming to have the same medicinal properties.

He posited that, 15years ago, Alomo Bitters was the first bitters that was well researched and authorized by the Center for Scientific Research into Pant Medicine.

“No bitters has ever done that before, Alomo Bitters still stands as the only researched bitters. It is not every bitters that is good for consumption on the market,” he alarmed.

Mr. Adjei said that the Centre prescribed some amount of dosage that is needed for the medicinal part of the drink for the Alomo Bitters and other drinks which makes it safe for human consumption.

Kasapreko now open to partnership
Mr. Richard Adjei announced that Kasapreko Company Limited is now opened for investors to partner with them in order to break the global boundaries around the world.

According to him, the company was never opened to investors but now, they have a large quest to go global with the Kasapreko brands which is gradually gaining momentum on the international market.

He noted that initially, there were big offers from banks showing interest in buying the company or either having a stake in the company simply because the Company is ranked as the number one in terms of hard liquor in Ghana and in Nigeria for the bitters component.

“So we are certainly open for partnership so any interested party can contact us and we are more than willing to talk to them,” he opined.

Mr. Adjei indicated that, “We cannot walk alone for life, sometimes you will have to partner to grow. When you walk alone you might be able to get to your destination after 100-days but when you partner you might be able to get to your destination after 10days.”

He noted that the company has no plan of listing on the Ghana Stock Exchange because they simply want to remain as a private organization and not a public company.

Mr. Richard Adjei added that Kasapreko Company Limited has 40percent shares in a subsidiary called Caltech Ventures in Ho which cultivates and process cassava into ethanol, starch, cassava chips for buyers.

He noted that the subsidiary also supply cassava to the company that produces the cassava bear called the “Ruut Beer.”