GGBL introduces new alcoholic beverage

Guinness Ghana Breweries Limited (GGBL), has launched a new beverage onto the Ghanaian market called Armstrong, which is an innovation spirit based drink.

The Managing Director of GGBL, Mr Peter Ndegwa, said “we are excited about this opportunity to once again lead the market and for Ghana to lead all of Africa in introducing the first spirit based drink that responds to the lifestyle and aspirations of adult consumers”.

Armstrong is made in Ghana and blended to international standards with malt and hops extracts. GGBL is the only beverage company listed on the Ghana Stock Exchange. It is a subsidiary of Diageo Plc, the world’s leading premium drinks business.

Three years ago, the company introduced Alvaro, an adult premium non-alcoholic drink that has since gone on to win two consecutive product of the year awards. Armstrong has come to enrich the company’s portfolio of premium drinks including Guinness stout, Star and Gulder lagers, Smirnoff Ice, Malta Guinness.

GGBL also imports Diageo spirits including the Johnnie Walker Range, Smirnoff Vodka and Bailey’s Irish Cream.

Marketing Director, Agnes Essah, said “I am proud of the time we have devoted to understand our consumers who want a quality alcoholic drink with a long easy-drinking refreshing taste at an affordable price”.