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06.12.2011 Business & Finance

Flytxt partners MARA-ISON for Mobile Advertising Business in Africa

Flytxt brings the experience of over 50,000 campaigns to Africa
By Flytxt
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Kenya, 6 December Flytxt, the provider of global advertising solutions, has partnered with MARA-ISON to offer its services throughout Africa, the world's fastest-growing mobile market.

Flytxt will aim to support mobile operators as well as Brands and Advertisers in reaching out to their target audience in a continent that already has over 600 Million mobile subscribers.

Estimates suggest that Africa, whose combined economy is bigger than either India or Brazil, will add more than 200 million new consumers by 2015, increasing the need for companies and brands to leverage mobile as a channel to identify and interact with their potential consumer.

"Our solutions will help mobile operators as well as advertisers carry out high ROI mobile advertising campaigns with zero SPAM and without invading privacy," said Dr. Vinod Vasudevan, CEO of Flytxt. To date Flytxt has enabled more than 50,000 mobile marketing campaigns across three continents, including Asia and Europe. “Africa represents a huge opportunity for advertisers, who are constantly searching for innovative and more accurate ways of identifying and marketing to their audiences. Flytxt, brings such proven technology to the market,” added Dr Vinod Vasudevan at the partnership signing.

MARA-ISON's network in Africa will augment Flytxt's service delivery capabilities that, among other things, include converting mobile operators' subscriber touch-points into premium ad media opportunities.

"Flytxt's has a unique and innovative offering for the Mobile Marketing and Advertising space," said Bill Crawley, Managing Director, MARA-ISON. "We see significant demand for this type of leading edge solution and we are thrilled to be partnering with Flytxt."

The tie-up will enable the mutual development of the partners across mobile operators and brands alike.

About Flytxt
Flytxt is a leading Mobile Advertising Solution provider for Operators, Brands and Agencies. Flytxt's technology solution delivers unparalleled value to all players in the ecosystems. Flytxts Mobile Ad Market place will provide Advertisers with unprecedented consumer reach, high Advertising ROI, No SPAM and more relevant communications to subscriber. Flytxt's Solution enables Operators to convert their subscriber touch points into premium advertising media, allows them to participate in mobile advertising growth and generate new revenue stream. Flytxt has successfully executed 50000+ high impact, real-time closed loop mobile marketing campaigns. Flytxt's Platform is currently used by many operators to reduce churn, increase loyalty, increase revenue and promote partner products & services. Flytxt is currently deployed in Asia, Africa & Europe and running 2000+ campaigns per month across multiple operators.

About MARA-ISON
MARA-ISON is Africa's leading IT managed service provider with presence in 20 countries. Mara-Ison's pan African presence gives it significant ability to work with both vendors and operators in addressing market requirements in this rapidly growing region. Operating through its own operations, Mara-Ison teams are present in; Burkina Faso, Burundi, Chad, Congo B, DRC, Dubai, India, Kenya, Gabon, Ghana, Madagascar, Malawi, Niger, Nigeria, Rwanda, Tanzania, Seychelles, Sierra Leone, Uganda and Zambia.

Their operations and services include the supply of Hardware, Software, IT Managed Services and System Integration projects.

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