Unilever Reluanches Omo

Unilever Ghana has re-launched its flagship brand Omo laundry powder.

The new Omo laundry powder, according to the company, is an improvement on the product, adding that “the new product was aimed at giving its consumers better value for money and more reasons to continue to choose Omo as their first option.”

At a colourful ceremony to launch the new product on Friday, Akofa Atta, the Head of Brand Building of Unilever Ghana, said the company's business agenda was to increase the powder market in Ghana from the current 7,000 metric tonnes to 10,000 metric tonnes by the end of 2010.

“To this end, we will continue to support the brand to make it win in the market place,” he said.

He mentioned that Omo has been a strong pillar in the laundry business, contributing about 19 percent to the company's fabric cleaning turnover.

“We estimate an improvement of over 50 percent as a result of our improved Omo,” Mr. Atta observed.

Unilever, he stated, anticipated that the new Omo would translate into more business for the company's trade partners, stressing, “We are not only building a string brand for our consumers, but also a profitable business for the mutual benefit of all stakeholders.”

Leticia Insaidoo, Category Manager of Unilever Ghana, explained that the new Omo delivers brilliant results on grease, grass and dirt.

She said, “In the course of playing, children get dirty and parents, especially mothers get worried. They often loose sight of the lessons of life.

“It is through the falling and rising that children learn about perseverance, resilience and determination.”

She therefore called on parents and child-care givers to allow children to freely explore their surroundings, noting, “You need not worry about the dirty cloths because your new improved Omo will knock out the toughest stains.”

Two ladies later illustrated to the gathering about how the new Omo removes stains when cloths were socked for 15 minutes.