Black Star Experience to run throughout the year under new tourism agenda

The Government has announced plans to extend the Black Star Experience beyond the December festive season, making it a year-round programme to attract tourists and promote Ghana’s cultural heritage.

Under the 2027 Budget, the Finance Minister said heritage journeys, ancestry services, family reunions, educational programmes and creative arts activities would provide visitors with reasons to travel to Ghana throughout the year.

He noted that a national events calendar and competitive destination bidding would help distribute tourism activities across different seasons and regions.

The initiative is expected to transform cultural events into bookable tourism experiences, allowing businesses and communities across the country to benefit from increased visitor spending.

The Minister said December would remain a major attraction but stressed the need to develop other tourism products capable of sustaining the industry throughout the year.

The Black Star Experience is expected to become a major platform for showcasing Ghana’s culture, history and creative talent to the international community.