Ghanaian content creator SDK has revealed that financial pressure motivates him to remain consistent with his work, despite moments when he feels less inspired.
Speaking on Behind the Hustle on 3Xtra, SDK revealed that the high cost of rent in Accra is one of the major factors pushing him to keep creating content.
According to him, the financial responsibilities that come with living in the capital serve as a constant reminder to keep working.
He disclosed that he currently owes his landlord GH¢5,000, making the pressure to earn and meet his obligations even more important.
“What keeps me going when I feel less motivated is the rent. Rent in Accra is not easy. As we speak, I owe my landlord 5,000 cedis,” he said.
SDK, however, explained that money is not his only source of motivation. He said the happiness his content brings to people and the admiration he receives from his audience also encourage him to keep going.
He noted that seeing people enjoy his content and knowing that some individuals look up to him gives him a sense of pride and pushes him to create more.
“The staying happy and feel-good moments keep me going. When people feel happy when they watch my content, and those who look up to me make me feel proud, it motivates me to create content,” he added.



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