Black Sherif secures deal with Italy sportswear brand Ellesse for Santoria 2023 Men’s collection

Renowned Ghanaian highlife singer and rapper Black Sherif has signed a new partnership deal with well-known Italian sportswear brand Ellesse.

Ellesse announced today, September 12, via a video that Black Sherif will be the face of its Santoria 2023 Men's collection.

Through the collaboration, the rising afrobeat star's image and music will be featured in Ellesse's marketing campaigns and promotional materials for the new line.

Founded in 1959, Ellesse is a prestigious label known for its classic athletic apparel and sponsorship of major sports teams and athletes over the decades.

Few details of the contract were disclosed, but the partnership is expected to provide major exposure for Black Sherif's brand on a global scale.

Ellesse has widespread distribution networks and marketing reach across Europe and beyond, which through the partnership, will help elevate Black Sherif's profile internationally.