Elite Fans have taken to social media to congratulate Ex BBN-Housemate and Nollywood actress, Erica Nlewedim, over her double endorsement deal with Star Radler and Legend Extra Stout, two of the most revered brands from the stables of Nigerian Breweries Plc.
The announcement was made during the official contract signing, which was held at The Garden, Ikoyi on Thursday, November 12, 2020. The Influencer deal coincides with the relaunch of both brands, as they unveiled new vibrant looks set to attract young alcohol drinkers.
L-R: Olaoluwa Babalola, Senior Brand Manager, Non-Lager Brands; Onyebuchi Allanah, Brand Manager, Star Radler; Erica Nlewedim, Brand Ambassador, Star Radler and Legend Extra Stout; Emmanuel Oriakhi, Marketing Director, Nigerian Breweries Plc, and Sarah Agha, Portfolio Manager, Flavoured & Non-Lager brands, Nigerian Breweries Plc, during the official unveiling of Erica as the brand ambassador for Legend Extra Stout and Star Radler recently.
Showing her appreciation, the TV reality star shared the exciting news with her fans explaining that, “the brands embody the youthful exuberance, unrestricted freedom of expression, among other qualities that make them a perfect fit for me and my fans”.
“This partnership will no doubt be a success, and I cannot wait to show everyone what we have planned,” Erica said.
The decision to sign Erica as a Brand Influencer for both brands aligns with the brands’ desire for young consumers to be bold, resilient and reiterates the brands’ trust in their abilities to rise above challenges to take on the world, giving them a refreshing start.
The rebrand has Star Radler switching to a more refreshing and vibrant look, with a mix of yellow and blue for its Citrus flavour, and the launch of a new flavor, Red Fruits, redefining the refreshing, thirst-quenching and taste benefits of the beer mix.
For Legend Extra Stout, fans witness the unveiling of a bolder look swapping the old metallic label for a more modern design featuring the signature Legend torch and a generous complement of the colour, black, and a more pleasant taste, appealing to all stout lovers.
The relaunch of both brands is in line with the company’s penchant for innovation aimed at attracting young alcohol consumers, and increasing demand at various levels.
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