Police are searching for individuals who robbed jeweller De Beers in central Paris at 11:15am (1015 GMT) on Thursday before they fled on motorcycles.
The individuals showed weapons during the robbery but did not fire them, Paris police said, adding that no one was hurt.
A De Beers Group spokesperson confirmed the robbery took place at the company's De Beers store on Rue de la Paix, near Place Vendôme, a hub of luxury jewellers.
The spokesperson told AP there were “no serious injuries”, that the company was providing well-being support and that the store would remain closed to allow investigations.
Read more Thieves steal around €4 million in jewellery from French museum
Fabien Bogais, a representative of the Alliance police union in Paris, told reporters at the scene that four suspects arrived carrying assault-style rifles and stole hundreds of thousands of euros worth of goods within minutes.
French media showed videos of black-clad individuals with helmets on walking on the pavement in front of the jeweller holding guns before the heist and motorycles speeding away.
The precise value of the items taken was not immediately clear.
(FRANCE 24 with Reuters and AP)



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