Brandix Limited, Piaggio Launch Apé City Plus And Apé City NXT Plus In Kumasi

Kumasi — Piaggio Vehicles Private Limited (PVPL), India, a wholly owned subsidiary of Italy's Piaggio Group, has partnered with Brandix Limited, Ghana, to launch the Piaggio Apé City Plus and Apé City NXT Plus in Ghana.

The launch ceremony came off on Tuesday, October 27, 2026 at the Lancaster City Kumasi Hotel, and was attended by Piaggio dealers, Pragia riders, businessmen and transport operators.

The programme was chaired by Nana Yaw Akuoko, Otumfuo Assinhene, who is also a member of the Road Safety Advisory Group in the Ashanti Region.

In his remarks, Nana Yaw Akuoko praised Brandix Limited and its partners — Piaggio Vehicles India and Silverline Ventura — for the initiative, saying it will create jobs for the youth and improve livelihoods in Ghana.

He also admonished Pragia riders to drive with caution, noting that their lives and the lives of other road users matter.

Boosting Urban Mobility

Mr Kosala Premakumara, Country Manager of Brandix (Ghana) Limited, said the launch marks another milestone in Piaggio's commitment to strengthening its presence in West Africa.

According to him, the company is introducing reliable, fuel-efficient and economical passenger mobility solutions designed to meet the evolving transportation needs of Ghanaians.

He said the partners have introduced attractive, flexible vehicle financing solutions to help aspiring entrepreneurs, drivers and existing transport operators transition from driving rented vehicles to owning income-generating assets.

Officials Pledge Support For Ghana Market

Mr Diego Graffi, Chairman & Managing Director of Piaggio Vehicles Private Limited, India, said Africa represents an important growth market for Piaggio and Ghana holds tremendous potential in the passenger mobility segment.

Mr Mohammad Shifan, Director of Brandix Limited, Ghana, emphasized that the mission of the company is to transform lives by empowering individuals through vehicle ownership.

Mr Hamir Udeshi, Director of Brandix Limited, Ghana, said the company is strengthening its operations in Kumasi and Tamale to make Piaggio vehicles accessible, affordable and dependable for customers across Ghana.

The launch was held on the theme “Driving Mobility, Empowering Ownership, Transforming Lives.”