ASSI President urges small businesses to prioritise breast health

President of the Association of Small-Scale Industries (ASSI), Rev. Christian Balagi

The President of the Association of Small-Scale Industries (ASSI), Rev. Christian Balagi, has urged micro, small and medium-scale enterprises (MSMEs) across Ghana to make breast health a collective business priority as the country marks Breast Cancer Awareness Month in October.

In a press release issued under the theme, "Prioritizing Health, Sustaining Enterprise - Together Against Breast Cancer," Rev. Balagi said the strength of small businesses, which form the backbone of the national economy, depends on the health and well-being of the people who operate them.

He noted that breast cancer remains one of the major health challenges facing women, including business owners, workers, mothers, sisters and daughters in the informal and small-scale sectors.

According to him, the illness or loss of an entrepreneur affects more than the individual, as it can disrupt household incomes, threaten livelihoods and have wider consequences for entire communities.

Rev. Balagi stressed the importance of early detection in protecting lives and sustaining businesses, urging ASSI members to conduct regular breast self-examinations and undergo routine clinical screenings rather than wait for symptoms or pain to develop.

He also called for an end to the silence and stigma surrounding breast cancer, encouraging trade associations, workshops and marketplaces to create safe spaces where people can discuss the disease, support one another and address myths and misinformation that discourage early medical attention.

The ASSI President expressed solidarity with members battling the disease, assuring them that the association's network stands ready to offer compassion and support.

He emphasised that no entrepreneur undergoing cancer treatment, or supporting a loved one through the process, should feel alone.

As part of the association's call to action for the month, Rev. Balagi urged regional branches, trade associations and executive committees to incorporate health awareness into their regular meetings.

He further encouraged them to partner with local healthcare centres and community health officers to organise accessible breast cancer screenings for market women, artisans and other workers.

He said prioritising wellness should be regarded as an investment in the long-term sustainability of businesses and the communities they support.

"Let us stand united this October. By taking care of our health today, we protect the future of our families, our enterprises, and our communities. Stay safe, stay healthy, and keep thriving," Rev. Balagi added.