Ghana to mark World Tourism Day 2026 with Eastern Expo in Koforidua

Ghana will mark this year’s World Tourism Day with a week-long celebration to be held alongside the Eastern Expo in Koforidua, Eastern Region, from September 26 to October 3.

The celebration, organised by the Ministry of Tourism, Culture and Creative Arts, will bring together tourism operators, businesses, exhibitors, investors, policymakers and members of the public.

It will be held under the theme, “Unlocking Opportunities for Sustainable Trade, Tourism and Investment,” with activities aimed at promoting sustainable tourism development, business networking and investment opportunities.

“The celebration, being organized under the theme ‘Unlocking Opportunities for Sustainable Trade, Tourism and Investment’, will provide a platform for businesses, tourism operators, exhibitors, investors, policymakers and the public to connect, showcase products and services, exchange ideas and explore opportunities for collaboration,” the Ministry said in a statement issued on Tuesday, September 22.

The activities will begin on Saturday, September 26, with a health walk to promote wellness and public participation in the celebrations.

On Sunday, September 27, which is observed globally as World Tourism Day, a sensitisation workshop will be held on the global theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism.”

The workshop will focus on the opportunities and challenges associated with digital technology and artificial intelligence in tourism, while seminars will also provide participants with opportunities to engage experts and industry players on tourism promotion and local economic development.

The official opening ceremony is scheduled for Monday, September 28, with Tourism, Culture and Creative Arts Minister, Abla Dzifa Gomashie, expected to lead the event.

The Eastern Expo will also feature exhibitions of tourism products and services, providing opportunities for marketing, networking and collaboration among businesses and industry players.

“The event aligns with the Black Star Experience and World Tourism Day, enhancing the Eastern Region's profile as a key tourism and investment hub, while benefitting local business and communities,” the Ministry said.

The Ministry said the celebration is intended to highlight tourism’s contribution to economic growth, job creation, enterprise development and community participation.