Understanding What Digital Marketing Is and Why It Matters

Samuel Kwabena Ansong is a versatile digital marketing expert certified by Harvard Business School Online. Currently enrolled in an MPhil program in Digital Marketing at Ghana Communication Technology University.. More Samuel Kwabena Ansong is a results-driven digital marketing strategist and marketing manager. He is certified in digital marketing strategy by Harvard Business School Online and is currently pursuing an MPhil in digital marketing at Ghana Communication Technology University (GCTU).

He helps organizations achieve measurable marketing ROI while empowering individuals through teaching, mentoring, and creating real career opportunities. Known for his friendly leadership style, strong teamwork mindset, and relentless work ethic, Samuel believes effective marketing should drive sales and create meaningful impact.

With hands-on expertise in digital marketing, social media management, online media buying (Facebook, Instagram, X/Twitter, LinkedIn, and Google Ads), and content strategy, Samuel has worked across media, insurance, HR services, logistics, and professional consulting. His career includes leadership roles at GLICO Holdings, Prudential Life Insurance Ghana, TIAST Group West Africa, and Media General (TV3), and he currently serves as Marketing Manager at the HR Certification Centre. He is also the Campaign Lead for Royal Foam’s “Royal Wow Promo.”

Beyond campaigns, Samuel is passionate about building people and high-performing teams, actively supporting talent growth and professional advancement.Column: Samuel Kwabena Ansong