COLUMNIST: SAMUEL KWABENA ANSONG

Marketing used to mean one thing: an advert, a slogan, a billboard. Today it means eight distinct caree ...

Have you ever looked at two marketers with the same number of years in the industry and wondered why one earns three tim ...

How will you feel if your remote job pays you $7,000 every month here in Ghana? No stress about exchange rates ...

If you work in marketing, you have probably asked yourself this question: Should I focus on growing my career loc ...

Marketing has changed a lot in the last few years. It is no longer just about posting on social media or running adverts ...

Digital marketing is one of the fastest-growing fields, with new job openings every day. But how do you secure your d ...

Ghana 39;s digital marketing landscape is expanding rapidly, with new agencies appearing every day and each promising i ...

Want to break into digital marketing or level up your skills? Taking a digital marketing course can open new doors an ...

You rsquo;ve probably heard a lot about digital marketing, but why is it such a big deal? Let rsquo;s break down w ...

In today rsquo;s tech-driven world, digital marketing has become a must for businesses of all sizes. But what exactly ...

The digital marketing landscape in Ghana is thriving, with a growing number of professionals making their mark both loca ...

For many businesses, social media looks simple. ldquo;Just post something every day. rdquo; ldquo;Make it go viral ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find thems ...

Budgets are often reduced when marketing reports focus only on likes and impressions, when marketing activities can rsqu ...

For years, we measured marketing success in terms of activity, likes, reach, followers, impressions, and clicks. These n ...

Digital marketing is no longer a ldquo;support function. rdquo; It is a revenue driver, a brand builder, and ...