Naa Alhassan calls for collaborative approach to enhance Damba Festival

The Chief of Manguli in the Banvum traditional area of the Northern Region, Naa Alhassan, has urged chiefs to engage educated individuals and professional event organizers in planning and organizing the annual Damba festival.

According to Naa Alhassan, this collaborative approach will enhance the festival's cultural significance, drive economic benefits, and have a positive social impact.

"The Damba festival is a cherished tradition showcasing our rich cultural heritage. However, its potential for socio-economic development remains untapped. By partnering with experts, we can create a more vibrant and impactful celebration," he emphasized.

Naa Alhassan suggested that experts in event management, marketing, and tourism could develop innovative programs and activities appealing to a broader audience, adding that, proper planning would create opportunities for local businesses and artisans to showcase their products.

"I urge all palaces to consider this approach. Together, we can transform the Damba festival into a catalyst for community development, cultural preservation, and economic growth," he said.

Addressing journalists at his private palace in Manguli ahead of this year's Naa-Damba, Naa Alhassan encouraged chiefs and traditional leaders in Dagbon to adopt an innovative approach. This would ensure the Damba celebration becomes a vibrant platform for community development and cultural exchange.

The Damba festival is an annual event celebrated by Dagombas, Mamprusis, Nanumbas, Walas, and Gonjas ethnic tribes in Northern Ghana.