I turned to bread business when music failed financially – Hammer

Sound engineer and music producer, Hammer, has disclosed how a bread business became a major source of income for him when his music career was not providing the financial returns he desired.

The renowned producer said he had to venture into business because his passion for music was not translating into the financial stability he needed at the time.

Speaking on the Konnected Minds podcast, Hammer said the decision to explore bread production and distribution proved financially rewarding.

“Music didn't get me there. It was bread that got me there,” he stated.

He explained that unlike music, where income could be unpredictable, the bread business offered quicker returns and a more reliable stream of money.

Hammer recalled that between 2017 and 2018, the business was selling approximately 60,000 loaves of bread daily.

He disclosed that he received a commission of 10 pesewas on every loaf sold, translating into GH¢6,000 in daily commission alone.

“My commission was as little as 10 pesewas for a loaf of bread. Imagine we were selling 60,000 pieces of bread at a time. I think around 2017, 2018, yeah, we did 60,000 loaves a day,” he said.

According to him, the GH¢6,000 daily earnings did not include his salary and other benefits from the business.

Hammer said the experience demonstrated the importance of looking beyond one's profession when it failed to provide the desired financial security.