Gospel star Piesie Esther speaks on why she rejects sponsorships from betting and alcohol companies

Gospel music star Piesie Esther has openly shared her views on sponsorship deals, especially those offered by betting companies and alcoholic beverage brands.

Speaking in an interview on Angel FM in Kumasi, the award-winning singer explained that she has never received sponsorship proposals from such companies for any of her events. However, she made it clear that even if such offers came her way, she would decline them.

According to her, her ministry is rooted in firm Christian values, and aligning her brand with betting or alcohol-related businesses would conflict with the message she represents. She noted that gospel musicians have a unique responsibility because their work goes beyond entertainment; it plays a significant role in shaping the spiritual lives of their audience.

Piesie Esther stressed that every commercial partnership must reflect the principles of the gospel. She believes that accepting sponsorship from alcohol or gambling companies could create confusion among her followers, many of whom see her as a role model. For that reason, she prefers to completely distance herself from such deals.

She was quick to add, however, that she does not judge fellow gospel artists who choose to work with betting or alcoholic beverage companies. She believes sponsorship decisions are personal and that each musician must determine what aligns with their own mission and values. Her comments, she said, apply only to her brand and convictions.