Okyeame Kwame partners Multichoice for Earthshot Prize

Revered multiple award-winning Ghanaian musician, Okyeame Kwame, has partnered with the Multichoice Group for the Earthshot Prize, a global environmental initiative aimed at driving positive change.

Revealing his thoughts on the partnership, Okyeame Kwame noted that as a passionate lover of nature, he is always looking for ways to help sustain the planet.

According to him, this passion is what led him to partner with the Multichoice Group and the Earthshot Prize to drive positive change.

Okyeame Kwame stated, "I live because I breathe and breathe because of this tree."

He explained that the tree absorbs his carbon dioxide and provides him with oxygen, enabling him to live. He added that without the tree, he would be lifeless.

He said this is why he makes eco-friendly boxer shorts and visits schools, among other places, to create awareness about climate change and promote environmental sustainability.

"Share your eco-friendly endeavors and tag me. Let's amplify the movement for a sustainable future," Okyeame Kwame urged the public.

According to Mr. Nii Amah Dagadu, Head of Corporate Affairs at Multichoice Ghana, “Our ESG strategy is not about quick fixes; it’s about creating a lasting positive impact."

He added, "We firmly believe in the power of corporate responsibility to drive significant environmental progress, and our support for The Earthshot Prize reflects this. We remain dedicated to supporting the next generation of environmental pioneers and helping them scale their solutions for global impact.”

The Earthshot Prize has witnessed remarkable interest from Africa, with a record-breaking 400 entries received from the continent. As a result, promising eco-innovators who are shortlisted to compete for the 2024 awards stand a chance to win a £1-million prize.

The awards ceremony is scheduled to be held on African soil for the first time. Consequently, The Earthshot Prize team will embark on a roadshow across the continent. The tour will include stops in Ghana, Nigeria, and Kenya to engage with local communities, inspire environmental action, and highlight the exceptional work of African innovators.